This is the 'START HERE' book I recommend to everyone interested in business. An amazing overview of everything you need to know. Covers all of the basics. This page lists all Personal MBA recommended books and resources for easy printing, bookmarking, and reference. For more information about the Personal. The Personal MBA: Master the Art of Business and millions of other books are available for instant access. The Personal MBA: Master the Art of Business Paperback – August 28, Josh Kaufman is the author of The Personal MBA: Master the Art of Business, an international.
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Editorial Reviews. From Publishers Weekly. Kaufman, a former middle manager at Proctor I have an MBA from a top business school, and this book helped me understand business in a whole new way." -Ali Safa vi, executive director of. The Personal MBA book. Read reviews from the world's largest community for readers. Master the fundamentals, hone your business instincts, and save a. While reading every book on the Personal MBA Recommended Reading List is a laudable goal, and you'll certainly benefit from doing so, I believe it's more.
Chapter 3 is about Marketing. Marketing is about getting the attention of people that want or need the value you have created. He covers Seth Godin's idea of permission marketing.
Good marketing should help educate people about your product. It is important to know who your target audience is. For example, if you don't have a baby you will not be interested in a car seat no matter how educated you are on the topic. Chapter 4 is about Sales. Sales is about the transaction where money is exchanged for the value you have created. This quote gives a great overview of the sales process:. Chapter 5 is about value delivery.
2012 Personal MBA Reading List Update
Once the sale has been made, you must deliver the value you have promised to the customer. The key idea for this chapter is: Chapter 6 is about finance. Finance is about understanding how money flows in and out of the company.
In understanding this you can decided if the business is doing well or preforming poorly. At the end of the day a business must make enough profit to make it worth the owners time to keep it operating. Finance helps to answer this question.
Chapter 7 is about the human mind. In this part of the book Josh shifts from the business to people. He will first help yo to understand yourself then others. Josh lightly interact with the modern topic of neuroscience. The part of the chapter that helped me the most was the idea that we operate on perceptual control.
Perceptual control is the idea that we work like a thermostat. A thermostat only does something when the temperature moves in or out of the range it is told to operate on. In the same way most people only do something when they perceive it is time to act. Different people have their thermostat at different levels. This is why not everyone responses the same way to the same situation.
Chapter 8 is about working with yourself. In this chapter Josh covers topics such as mono-idealism, cognitive switching penalty, most important task MITs and goals.
He explains that the best way to change a habit is to create an environment conducive to change.
The reason for this is that will power is quickly used so it is better to save you will power for things beyond your control that would derail your goal. I found his explanation of power helpful.
2: You Can Learn Everything You Need to Know from a Book
Power can be used to influence others or force them to do something. If you use it for force people will resent you and they may comply, but more power will be required if you want them to do something in the future.
Force is not sustainable. Influence can take more time to get people moving in the direction you want them to, but in the end it pays off because it is sustainable. Chapter 10 is about understanding systems. Systems are the final topic covered in the book.
Furthermore much of what is taught in a classroom setting is outdated. Even worse, in some cases, the lessons are WRONG when it comes to what's actually happening in our highly agile business world of today. Business schools don't create successful people. They simply accept them, then take credit for their success.
While it would be wonderful if that was true, it does not teach you everything you would learn in an MBA program. Even a wasteful, expensive, and off target program will provide more knowledge than what you would get from a single book.
Personal MBA Book Review (Is this book really as valuable as an MBA?)
That said, The Personal MBA does a great job of providing a simple overview of the important lessons you would learn in a classroom setting. This is actually more important than you might think.
So, while the Personal MBA may not deliver on the implicit promise of an entire masters of business worth of knowledge between its covers, it does give an important start. Most importantly it also points you in some directions where you can learn more on your own through self education.
While I disagree that any single book could teach you an MBA-level worth of knowledge, I absolutely believe that 20 to 30 great business-centric books plus The Personal MBA could easily give you that level of education. If you want a list of books that can give you an MBA level education, here are some of the books that Kaufman recommends.
This is an abridged list that can give you an idea of some of his recommended subject matters, and a single suggested book from each list. See his book for complete list. You'll receive Personal MBA updates, Josh's award-winning research, and useful resources that will help you make more money, get more done, and have more fun.
Why listen to audiobooks?
Some readers are curious about books that were featured on past editions of The Personal MBA recommended reading list. To view past recommendations, check out the Deprecated page. Josh Kaufman is an acclaimed business, learning, and skill acquisition expert.
He is the author of two international bestsellers: Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business. All rights reserved.Systems are the final topic covered in the book. Free Newsletter Menu.
In this part of the book Josh shifts from the business to people.
Most of them I have read and have reviewed on line or will be reviewing. A thermostat only does something when the temperature moves in or out of the range it is told to operate on.
Will reading this book give you all the information you need for business?
Rather than present the author's theory, hypothesis or learning on a certain subject like many business books do ie Crossing the Chasm, Lean Startup, etc , this is in fact more of a fact-focused book, that covers the full spectrum of fundamental business.
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